Intellectual Property

A strategic global approach to protecting, managing and commercialising IP assets

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Developing legal strategies to maximise and protect the commercial potential of IP assets, ideas and existing and new technologies is vital to a company's success.

New technologies demand versatile and adaptable strategies to keep pace with fast-evolving software and AI. 

We understand how important IP is to business from IP strategy to protection through to handling disputes and litigation. Our team gives pragmatic and commercial advice to our clients and works closely with them to help achieve their commercial objectives. The practice also offers expertise in food labelling, advertising and marketing advice and the regulation of therapeutic goods and cosmetics. We act for an impressive list of domestic and international clients within the technology, life sciences, food and beverage, retail, sports and media sectors.

Covering all aspects of IP across every major industry

We work seamlessly and collaboratively across geographic boundaries and provide global insights to clients.


Commercial and innovative approach

Our deep understanding of each client's business needs and objectives means we are well adept at aligning intellectual property portfolios with overall corporate strategy.


Managing trade mark portfolios

We manage trade mark portfolios for clients on a local, regional and international basis and advise on appropriate branding and trade mark strategies globally.


Technical and scientific experience and qualifications

By understanding the technology and the business of our clients we can rapidly identify and help resolve issues.


Cybersecurity incident or data breach support

We partner with Ashurst Risk Advisory to offer holistic business solutions, and provide seamless legal and risk advice to help minimise business disruption and mitigate risk and disputes.


Cost-effective legal solutions

Our IP team works with Ashurst Advance to provide cost-effective and efficient solutions for large projects where implementation of advice can be technology driven, such as contract remediation.

How we can help

  • Protection and strategies for IP

    A successful strategy to protect your company’s valuable intellectual property is vital to its success and enables maximisation of its value.

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  • IP commercial and advisory

    To commercialise technology and IP, businesses need to consider how to maximise returns from an IP portfolio.

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  • IP enforcement, defence and litigation

    A number of developments have caused an increase in enforcement of IP rights, including disputes involving cutting-edge technologies.

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  • Media commercial, advisory and disputes

    Increasing use of digital media poses challenges to the traditional legal frameworks.

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  • IT, cyber and data breach disputes

    To operate in an increasingly complex digital environment, businesses need to navigate the regulatory and legal landscape of cyber security, data protection and privacy management.

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  • Sponsorships, advertising & marketing, distribution and consumer law

    Advertising and marketing of products and services is crucial for a successful business to reach potential customers, and essential to this activity is the protection of brand, copyright and design.

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  • Food, beverage, therapeutic goods and other regulated products

    The food and beverage, and therapeutic goods and pharmaceutical industries face unique challenges, particularly regarding consumer expectations and compliance with regulatory regimes and guidelines of different countries.

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  • Life Sciences

    In an industry at the forefront of innovation, it is important to consider the latest developments, including regulation of therapeutic goods and medical devices.

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We understand your business

Our works, awards & rankings

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  • News

    Ashurst elects largest ever cohort of new partners

    23 Apr 2024

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  • News

    Ashurst advises Commerzbank AG on the acquisition of 74.9% of the shares in Aquila Capital Investmentgesellschaft GmbH

    18 Jan 2024

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Meet our Intellectual Property team

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