Ashurst advises JamJar on Series A seed investment in hydration startup Humantra

Global law firm Ashurst has advised JamJar, a leading early-stage European consumer venture capital fund, on its successful Series A investment in Humantra, a hydration start-up founded by Charlie Wright and supported by HB Investments, the family office of Huda and Mona Kattan, founders of Huda Beauty and Kayali.

This funding marks a significant milestone in Humantra’s growth journey and will support the acceleration of a UK retail rollout alongside ongoing international expansion.

Ashurst’s Dubai team was involved in the negotiation and completion of the investment, advising JamJar on all aspects of the transaction, including the subscription agreement and shareholders' agreement.

The Ashurst team was led by partner Vasi Papadopoulos and associate Dasith Vithanage.