Ashurst advises Chinese marketing service provider Rego Interactive

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    Global law firm Ashurst represented Rego Interactive Co., Ltd (SEHK: 2422) on its HK$100.7 million global offering and listing of its shares on the Main Board of The Stock Exchange of Hong Kong Limited.

    Rego Interactive is a marketing service provider based in China, primarily engaged in marketing and promotion services such as advertisement placement and distribution services, virtual goods sourcing and delivery services, and IT solutions including mobile games, software development and maintenance services, as well as solutions on lottery-related software systems and equipment.

    As the issuer counsel, Ashurst advised Rego Interactive on reorganisation, management and ownership continuity, board composition and overall listing suitability. The proceeds raised will be applied to a number of business expansion plans to crystalize the Company's business strategies.

    The transaction was led by partner Frank Bi, supported by partner Li Jiang, and lawyers Phiona So, Maggie Lai, Joey Lam, Nicole Xu, Lauren Lau and Yuning Lin.