Global law firm Ashurst has won the Future of Legal Services Innovation – Large Private Practice award at Law.com International's European Legal Innovation & Technology Awards 2025. The award recognises Ashurst's work developing and launching Ashurst Origin and XB Adviser, a market first, digital legal advice product for cross border financial institution licensing advice.
The European Legal Innovation & Technology Awards honours firms and individuals driving revolutionary change in the legal market.
Ashurst Origin and XB Adviser is a first of its kind, providing clients with a single secure solution uniquely tailored for their legal and business entity structures and licensing footprint. The initial success of the product has earned executive buy-in for continuing development of the tool for further areas of law, including ESG, sanctions, employment law, data protection, digital assets and structured products.
Bradley Rice, lead partner on the project, commented: "This is another great win for Ashurst Origin and XB Adviser. It recognises our approach to putting unique client experiences at the heart of legal advice delivery, leveraging the very best of legal innovation. We are proud to once again be recognised for transforming the way legal advice is delivered via these forward-thinking solutions. This award is a real testament to the vision, dedication and collaborative spirit of the teams involved."
