Industry sectors

Sports

Helping you keep at the top of the game by providing sports expertise and international capabilities in an increasingly complex corporate and regulatory environment

The Sports industry landscape is evolving.

Ashurst has the industry expertise and international capabilities to deliver results and support our clients across all of the sports industry's business opportunities and challenges.

We advise our clients in the Sports industry in relation to a wide range of transactions, including complex M&A, strategic collaborations and joint ventures, as well as capital structuring and debt financing. We also routinely advise in relation to large scale global sporting events and sponsorship, as well as the range of regulatory, investigations, disputes and employment issues which affect our clients in the industry.

Our experts work across practice areas and jurisdictions to provide integrated solutions for clients. We advise investors, corporate sponsors and financial institutions, as well as governing bodies, leagues and teams around the world. Our team has experience across a wide range of sports, including football, cricket, rugby, Formula 1 and athletics.

Strategic and innovative approach

Providing strategic and commercial advice to major sports organisations and teams on corporate, dispute resolution, competition law, and employment issues.

Embracing innovation in financing transactions

Advising on new and innovative ways of capital structuring or refinancing, and on complex and high-profile corporate transactions.

Supporting international events

Our projects team has worked on stadia and infrastructure hosting major international events. We advise the full range of market participants, including public sector clients, sponsors, contractors, equity investors and debt financiers.

Understanding media and the digital economy

Having advised on broadcast and media rights deals for some of the largest sports competitions in the world, we have expertise in advertising, marketing, media buying, ticketing, sponsorship, IP, production and media regulation.

Experts in sports dispute resolution

Experienced in complex litigation and arbitrations, including before specialist sports tribunals, as well as investigations and enforcement activity.

Global expertise

Our cross-border network and multi-disciplinary practice enables us to mobilise teams across our global offices for seamless end-to-end transaction management.

How we can help

To help our clients outpace change, we blend capabilities in innovative ways. Our expert legal team works seamlessly with our Ashurst Risk Advisory team to provide practical and commercial approaches to managing risk, driving change and compliance, as well as operational performance. We also draw on Ashurst Advance, our technology team, to provide advanced electronic collaboration, automation, and tools to provide faster and cost-effective legal services.