Roman Brtka

He is an experienced litigator and trusted advisor on strategic intellectual property matters in major corporate transactions. He advises on complex IP aspects of assignments, licensing and transitional arrangements, manages IP portfolios, and negotiates a wide range of IP-related agreements.

He also handles complex unfair competition litigation, for example, in relation to allegedly misleading advertising and other unfair practices and his practice also includes legal advice on marketing initiatives, branding, sponsorship, labelling and copyright issues.

Through his role as in-house counsel during a secondment at the legal department of AUDI AG in Ingolstadt, where he was focusing on non-technical IP and advertising law matters, he has the necessary understanding for the challenges of balancing legal risks and business needs.

His clients include leading companies from the automotive, telecommunications, media and sports industries. He has in-depth industry knowledge, particularly regarding EU market entries and marketing campaigns, including ESG, green advertising and labelling. In addition, Roman has extensive expertise in automotive regulatory affairs (such as homologation, fuel consumption and emission labelling), enabling him to advise at the critical interface between product development, marketing and intellectual property.

Roman studied law at the University of Passau and King’s College London and holds an LL.M. Eur. from Ludwig Maximilian University of Munich. He was admitted to the German bar in 2010 and is a qualified Business Mediator (MuCDR).

He is the author of numerous publications on intellectual property law and a frequent speaker at national and international events. Roman is a member of the German Association for the Protection of Intellectual Property (GRUR), the Design Committee of the European Communities Trade Mark Association (ECTA), and the Institute for Copyright and Media Law Munich (IUM). As ECTA Design Task Manager for the EU Design Reform Process, he is responsible for reviewing and commenting on legislative proposals and amendments.

Before joining Ashurst in 2024, Roman was a Partner at the international IP law firm Bird & Bird LLP in Munich.