Digitalisation provides a tremendous opportunity for efficiency, growth and transformation. Artificial Intelligence (AI) is at the heart of this transformation. It is radically transforming our work, our society and the way that we do business.
In basic terms, AI is a system that can do tasks that humans need intelligence to do. It makes it possible for machines to learn from experience, adjust to new inputs and perform humanlike tasks with some degree of autonomy.
With advancements in computer technology, the ability to process substantial volumes of data (or ‘big data’) and an increased understanding as to how to exploit both technology and data, AI is being used more and more frequently to dramatically change the way in which businesses operate.
AI is being developed and deployed around the world and across a variety of markets including financial services, infrastructure, oil and gas, energy, transport, defence, healthcare, retail and advertising. Developments include image recognition, language translation, autonomous vehicles and smart assistants such as Siri.
AI consists of multiple technologies such as machine learning, deep learning, natural language processing and computer vision, and can support a number of business needs including:
- automating processes;
- obtaining insight into business through digital analysis of big data; and
- enhancing customer engagement by improving personalisation.
This guide summarises some of the legal issues in the context of those business needs, for organisations considering implementing or investing in AI. Whilst it is by no means exhaustive, it provides a strong starting point when considering AI in the context of digital transformation. We focus on the position in the United Kingdom; however, much of its content is relevant in other jurisdictions.
This guide is intended to provide general guidance only and does not constitute legal advice. For further information please contact one of our legal experts.