Ashurst advises ASICS on the acquisition of Njuko

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    Ashurst Paris advised ASICS on the acquisition of Njuko, the European market leader in online registration for endurance events.

    The acquisition, following the acquisition of Race Roster in 2019, will enable ASICS to benefit from the platform's cutting-edge technology helping endurance events to capture and manage runners' data. Furthermore, the Japanese sports equipment manufacturer sees Njuko as an opportunity to federate the runners' community by enhancing their interactions both with the ASICS group and with race organisers.

    ASICS is thus strengthening its position in the digital running market, in which it is already well established, especially through its RunKeeper application and its OneASICS customer loyalty programme.

    Having already deployed endurance race registration services in Japan, North America and New Zealand, ASICS will now offer this type of service throughout Europe.

    Ashurst Paris Corporate team was led by Partner Anne Reffay, who was assisted by Associate Louis Rainguenet.

    A large number of teams within Ashurst were involved in the legal audit of this transaction:

    In Paris, the Employment law team (Partner Muriel Pariente and Associate Jordan Cohen), the Real Estate team (Partner Philippe None, Associate Marianne Sajus and Junior Associate Sophie Plaquevent) have been involved. The Paris Tax team has also contributed to certain tax aspects of the transaction (Partner Emmanuelle Pontnau-Faure and Junior Associate Lucas Halimi).

    The Corporate teams in Frankfurt (Partner Jan Krekeler and Legal manager Sandra Schmidt), Hong Kong (Partner Chin Yeoh and Senior Associate Sean Ching), London (Partner Dallan Pitman and Associate Clara Yeo), Singapore (Partner Michelle Phang and Counsel Lisa Hui) and Luxembourg (Senior Associate Laurence Latuillerie) as well as New York Global Loans team (Partner Michael Neary and Senior Associate Misha Daha) have also been instrumental to the success of this transaction.

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