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Global law firm Ashurst advised Pieroth Wein AG (Pieroth), a German winemaker and distributor, on the disposal of its Japanese subsidiary, Pieroth Japan. Pieroth, together with its subsidiaries, is one of the world’s leading companies for the sale of exclusive wines, sparkling wines, champagnes and spirits to end consumers globally. Pieroth Japan was established in 1969 and it was the first foreign wine import company in Japan.  In addition to the importing business, Pieroth Japan runs a network of World Wine Bars and World Wine Lounges throughout Japan and generated sales of €80 million in the 2020 financial year.  The buyer, Nippon Investment Company, is one of the fastest growing venture capital and private equity investors in Japan.

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