untied

Welcome to the third Spotlight of our Ashurst FinTech Spotlight series. Over the coming weeks and months we will be covering FinTech companies that were part of our FinTech Legal Labs Cohort in November 2019 and other promising FinTech companies.

We are delighted to introduce ''untied'' as a spotlighted company in this series. If you are interested in suggesting a company to be covered under this series, or are interested in meeting or finding out more about any of the companies we are featuring as part of this series please do not hesitate to contact us.

untied - about the company

untied is the UK’s personal tax app, making taxes easy for the 12 million people who need to file personal tax returns in the UK - self employed, property owners, gig workers and higher earners.

untied uses Open Banking and other APIs to gather information, make tax sense of it and submit filings straight to HMRC - activities which SMEs and others spend 100 million hours and £3 billion addressing today.

untied works with partners including Deliveroo, Revolut, Deloitte and LexisNexis.

untied's founders are tax accountants and automation specialists with previous exits together, and a focus on making software that's easy to use and just works.

untied has also accelerated during COVID-19 - the business launched “untied for gig workers” which generated several hundred thousands pounds of value to users in under a week.

See a live demo video here.

Key advantages

• Highly streamlined and built around people - follow the rules and reduce the tax you pay by being an expert in you not an expert in taxes
• Automated deductions
• No need for an accountant
• Still supports advisors for higher value services (with an advisory platform in development)
• Subscription services with multiple additional revenue sources
• B2B2C business model through partners including banks, platforms and communities
• Built to be deployed to other tax jurisdictions
• Barclays Accelerator in Tel Aviv, FinTech Legal Labs 2019 Cohort, Accenture Fintech Innovation Lab
• Winner Fintech Junction (Israel’s biggest fintech prize), TiE London Startup, FDATA awards
• untied is HMRC-recognised, regulated by the FCA and supervised by the Chartered Institute of Tax